Ask:
Create a stunt/activation for the launch of the ready-to-drink vodka+teas.
Challenge:
As a lesser known brand, we had to create a stunt/activation that conveyed the brand personality while also building awareness.

To support the stunt, we created a series of social posts hinting at a “big event”. We also created a series of OOH leading up to the event that was then switched out after the drop.