Deep eddy vodka- social
Ask:
Create fun engaging content that builds brand identity and is culturally relevant.
Challenge:
Having no previous team dedicated to creating social content, we had to create our own processes. We (media planner, producer, pm, strategist, creative team) had to work closely together figuring out what resonates and what doesn’t.
Copywriter
Michael Fegan
Art Director
Grettel Regalado Aguirre
Producer
Amanda Chau
Strategist
Meredith Makhoul
Client
Deep Eddy Vodka
CD
Chris Barnard
PM
Josh DeFord
Media
Parker Smith
Post Copy: Deep Eddy Lemon Vodka: like drinking a bottle of fresh lemon juice… that’s been mixed with vodka.
Over 4k likes
+70 comments
Post Copy: Tuesday. July 11th. Deep Eddy Vodka Distillery. Austin, TX.
over 5oo likes
over 11k views on Reels
Filmed and edited by:
Nick Harral
Post Copy: These vodka slushies are the funnest way to beat the heat
over 400 likes
over 18k views on Reels
Post Copy: Is there a flavor that matches your personality or a friend’s? Let us know in the comments. We’re mostly lemon, but on occasion have been known to be a little lime.
over 650 likes
over 140 comments (highest engagement rate of any post)